Data generation and data analysis are two sides of the same coin. Data has the following characteristics - volume, variety, velocity, value, and veracity and the ability to convert this into meaningful information. Connected digital platforms are generating data at breakneck speed. This digital data explosion is generating data at huge volume, variety, velocity, value, and veracity. These massive operational data need to be processed to convert it into meaningful information and insights for strategic business decisions. These insights can be used to improve operational processes, efficiency, and customer satisfaction; additionally, it can help in managing risks and transform business models. In short, it is giving businesses the potential to learn more about themselves.